Copyright © 2007 Scott BywaterYou're in for a real treat, because I am going to reveal a dozen words, which could change your life.
Why? Because Yale University researches have identified the 12 most powerful words in the human language, proven to attract attention and stir emotion within their readers.
Here they are:
You
Save
Results
Health
Love
Proven
Money
New
Easy
Safety
Discovery
Guaranteed
So how can these "proven" "new" words "you" have discovered be used to generate "results" and make "you" more "money"? It's "easy". "You'll" "love" the way you can "safely" integrate them into your ads and sales letters. Plus, "you'll" "save" thousands of dollars from burning a hole through your pocket from ineffective advertising. "Guaranteed."
Notice how easy it is!
Oh yeah, one more thing. Once you start implementing all of these words into your copy, you may just find that the extra "money" you make will help you to chill out. Consequently, many people find their "health" improves as a result ;)
A word of warning: These words are a tool. but just as mild painkillers are not a cure for cancer. they are not a cure for poorly thought out copy.
But they will certainly spice up your communications.
About The Author:
Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au
Make Your Words Sell! -
The art and science of using words to sell successfully on the Net.
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