Trump cites "The Benefits of Cursing"...

"If you want to improve morale around the office, start cursing.
According to a study by British researchers, regular swearing at work can help boost team spirit among staff members. It’ll help them express their feelings and it’ll help develop better social relationships.
The key is knowing when such language is appropriate and when to watch what you say.
For example, you probably shouldn’t let loose with profanity in front of senior executives or customers. But a few choice four-letter words can help foster solidarity among employees, especially when you’re expressing frustration or stress."

Donald J. Trump
http://www.trumpuniversity.com/blog/index.cfm

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Copywriting Selling Secret #2 - Twelve Magic Words

Copyright © 2007 Scott Bywater


You're in for a real treat, because I am going to reveal a dozen words, which could change your life.

Why? Because Yale University researches have identified the 12 most powerful words in the human language, proven to attract attention and stir emotion within their readers.

Here they are:

You

Save

Results

Health

Love

Proven

Money

New

Easy

Safety

Discovery

Guaranteed

So how can these "proven" "new" words "you" have discovered be used to generate "results" and make "you" more "money"? It's "easy". "You'll" "love" the way you can "safely" integrate them into your ads and sales letters. Plus, "you'll" "save" thousands of dollars from burning a hole through your pocket from ineffective advertising. "Guaranteed."

Notice how easy it is!

Oh yeah, one more thing. Once you start implementing all of these words into your copy, you may just find that the extra "money" you make will help you to chill out. Consequently, many people find their "health" improves as a result ;)

A word of warning: These words are a tool. but just as mild painkillers are not a cure for cancer. they are not a cure for poorly thought out copy.

But they will certainly spice up your communications.

About The Author:
Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au



Make Your Words Sell! -
The art and science of using words to sell successfully on the Net.

The One Thing You MUST Have To Be Successful

- by Dan "The Man" Lok, The World's #1 Website Conversion Expert™


- author of Long Lost Sales Letters


2 weeks ago, I gave a seminar talk here in Vancouver.

Afterwards it was the usual thing...

People approaching me to ask questions or tell me how
much they benefited from my presentation.

But I noticed this one particular lady who seemed to be
waiting in the wings.

Finally, this lady walked up to me. She said, "Hello" and
thanked me for my time to appear and talk to them.

Very nice and polite person.

But I sensed that she wanted to say something else. She
seemed a bit hesitant...

Finally she came out with it!

She asked me how I had so much energy, so much enthusiasm
and excitement!

I was initially a little surprised at her question. But I
thought it was interesting.

She must have caught my studied glance at her. Then she
went on...

She said I was SO full of energy and passion. I had a
passion about the things I was talking about.

I noticed a few things about her while she talked.

She had a very quiet voice and delivery. Soft spoken. But
there was also something else about her.

She had NO energy! She didn't seem depressed. But maybe
just not happy.

I also felt that she could drag ME down if I "allowed"
her to do that. But I'm powerful enough to avoid letting
that happen. And instead of being dragged down I could
pick her up.

I told her... first of all, I have NEVER met a successful
person who did NOT have high energy, passion, and
enthusiasm!

Secondly.

I told her that it was a CONSCIOUS choice on my part! I
simply CHOSE to be enthusiastic.

Then I asked her a question...

I asked her, "How often do YOU meet someone who is like
me? Someone with high energy, joy, enthusiasm, and
passion?"

She said almost never. Almost NEVER.

Right! I told her how much I love and like what I do. How
could I NOT be happy? How could I NOT be overjoyed,
excited, grateful, and passionate doing what I do?

So we kept talking...

And she just could not get it. Would not get it. She had
nothing but excuses as to why she could not be energetic.
Could not be passionate. She went on about all her
problems... her family... on and on.

Finally, I just had to end the conversation.

But it got me to thinking and wondering...

How come people DON'T have more energy and enthusiasm?

Will having more energy help people to become successful?
Have more money? Have the things they want in life?

The short answer is... YES!

In fact, having more energy, excitement, and passion will
make you MORE successful in anything you do! Anything!

I've started telling my coaching clients that success is
NOT just all about business.

You have to pay attention to your life. How you eat,
sleep, exercise... everything!

Taking care of your self is vital to having MORE energy
and passion for what ever you do. When you have more
energy, everything you do is invigorated and becomes more
effective.

As busy as I am... and I'm busy as hell... I still take time
out to take care of myself. I take the time to exercise
(ballroom dancing and martial art), relax, and do the
things we all know we should do to give us good health.

Health and wealth!

They go hand in hand. Like Forrest Gump said... like peas
and carrots!

Think Big AND...... KICK ASS!

Dan "The Man" Lok

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“Dear Mr. X: Thank you very much... It was timely, informative, and much needed by me. I have already had a meeting with my two partners and we have gone over some of the new information gained. Tomorrow, we spend another two hours together discussing the changes we will be making as a result of your course!”
- Robert Kiyosaki
Bestselling Author of Rich Dad Poor Dad and the Popular Rich Dad Series of Books, RichDad.com







Get access now to Long Lost Sales Letters - "Multi-Millionaire Copywriter Stumbles On Forgotten Treasure-Chest of Million-Dollar Ads and Control Pieces and Grants FULL Permission To Plagiarize Them..."

The Seven Deadly Workplace Sins

by Donald J. Trump
- From Trump University.com

Click here to read the Donald's latest blog posting.

Bob Dylan on Donald Trump:

"And going into all the rhythm & blues stuff, and the rockabilly stuff, the stuff that trained me to do what I do, that was all individually based. That was what you heard -- the individual crying in the wilderness. So that's kind of lost too. I mean, who's the last individual performer that you can think of -- Elton John, maybe? I'm talking about artists with the willpower not to conform to anybody's reality but their own. Patsy Cline and Billy Lee Riley. Plato and Socrates, Whitman and Emerson. Slim Harpo and Donald Trump. It's a lost art form. I don't know who else does it beside myself, to tell you the truth."

The Modern Times of Bob Dylan: A Legend Comes to Grips With His Iconic Status - Rolling Stone, 08/21/06



Donald Trump & Robert Kiyosaki "Why We Want You To Be Rich"

- Criticism: Real estate investor and writer John T. Reed's analysis of Robert T. Kiyosaki's book Rich Dad, Poor Dad
- Robert Kiyosaki's Public Response to John T. Reed's Review of "Rich Dad Poor Dad"
http://www.mastermindforum.com/kiyosakiresponsetoreed.htm

Roll over Gutenberg and tell McLuhan the news: Amazon.com releases kindle

On Amazon.com's Kindle: "This is the future of book reading. It will be everywhere."
- Michael Lewis, author of Moneyball and Liar's Poker.









News release from Amazon.com:

Introducing Amazon Kindle
Revolutionary Portable Reader Lets Customers Wirelessly Download Books in Less Than a Minute and Automatically Receive Newspapers, Magazines and Blogs

No PC Required, No Hunting for Wi-Fi Hot Spots

SEATTLE--(BUSINESS WIRE)--Nov. 19, 2007--Amazon.com (NASDAQ:AMZN) today introduced Amazon Kindle, a revolutionary portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight. More than 90,000 books are now available in the Kindle Store, including 101 of 112 current New York Times Best Sellers and New Releases, which are $9.99, unless marked otherwise. Kindle is available starting today for $399 at http://amazon.com/kindle.

"We've been working on Kindle for more than three years. Our top design objective was for Kindle to disappear in your hands -- to get out of the way -- so you can enjoy your reading," said Jeff Bezos, Amazon.com Founder and CEO. "We also wanted to go beyond the physical book. Kindle is wireless, so whether you're lying in bed or riding a train, you can think of a book, and have it in less than 60 seconds. No computer is needed -- you do your shopping directly from the device. We're excited to make Kindle available today."

Downloads Content Wirelessly, No PC Required, No Hunting for Wi-Fi Hot Spots

The Kindle wireless delivery system, Amazon Whispernet, uses the same nationwide high-speed data network (EVDO) as advanced cell phones. Kindle customers can wirelessly shop the Kindle Store, download or receive new content -- all without a PC, Wi-Fi hot spot, or syncing.

No Monthly Wireless Bills or Commitments

Books can be downloaded in less than a minute and magazines, newspapers, and blogs are delivered to subscribers automatically. Amazon pays for the wireless connectivity for Kindle so there are no monthly wireless bills, data plans, or service commitments for customers.

Reads Like Paper

Kindle uses a high-resolution display technology called electronic paper that provides a sharp black and white screen that is as easy to read as printed paper. The screen works using ink, just like books and newspapers, but displays the ink particles electronically. It reflects light like ordinary paper and uses no backlight, eliminating the eyestrain and glare associated with other electronic displays such as computer monitors or PDA screens.

Books, Blogs, Magazines and Newspapers

The Kindle Store currently offers more than 90,000 books, as well as hundreds of newspapers, magazines and blogs. Customers can search, browse, buy, and download from this wide selection wirelessly from their Kindle. The same Amazon shopping experience customers are accustomed to is offered in the Kindle Store, including customer reviews, personalized recommendations, 1-Click purchasing, and everyday low prices. Additionally, Kindle customers can download and read the first chapter of most Kindle books for free.

Kindle customers can select from the most recognized U.S. newspapers, as well as popular magazines and journals, such as The New York Times, Wall Street Journal, Washington Post, Atlantic Monthly, TIME and Fortune. The Kindle Store also includes top international newspapers from France, Germany, and Ireland, including Le Monde, Frankfurter Allgemeine and The Irish Times. Subscriptions are auto-delivered wirelessly to Kindle overnight so that the latest edition is waiting for customers when they wake up. Monthly Kindle newspaper subscriptions are $5.99 to $14.99 per month, and Kindle magazines are $1.25 to $3.49 per month. All magazines and newspapers include a free two-week trial.

The Kindle Store has over 300 blogs on topics ranging from Internet and technology to culture, lifestyle, and humor, to politics and opinion. Examples include Slashdot, TechCrunch, BoingBoing, The Onion, The Huffington Post, and ESPN blogs. Blogs are updated and downloaded wirelessly throughout the day so Kindle customers can read blogs whenever and wherever they want. Wireless delivery of blogs costs as little as $0.99 each per month and also includes a free two-week trial.

Holds Hundreds of Books in 10.3 Ounces

At 10.3 ounces, Kindle is lighter and thinner than a typical paperback and fits easily in one hand, yet its built-in memory stores more than 200 titles, and hundreds more with an optional SD memory card. Additionally, a copy of every book purchased is backed up online on Amazon.com so that customers have the option to make room for new titles on their Kindle knowing that Amazon.com is storing their personal library of purchased content.

Built-In Dictionary and Wikipedia

Kindle has built-in access to The New Oxford American Dictionary, which contains over 250,000 entries and definitions, so readers can easily look up the definitions of words within their reading. Kindle customers also have seamless access to the world's most exhaustive and up-to-date encyclopedia, Wikipedia.org, and its collection of over 2,000,000 articles.

Long Battery Life

Customers can leave the Kindle wireless connectivity on and recharge approximately every other day, or turn wireless off and read for a week or more before recharging. Kindle fully recharges in two hours.

Search

Kindle has a standard-layout keyboard that makes it possible for users to search the Kindle Store, their entire library of purchased content, and Wikipedia.org. Customers simply type in a word or phrase and Kindle will find every instance.

Annotation and Bookmarks

The Kindle keyboard lets customers add annotations to text, just as they would write in the margins of a book. Customers can edit, delete and export these notes, highlight and clip key passages, and bookmark pages for future use. Additionally, Kindle automatically bookmarks the last page a customer reads of any content on their Kindle.

Ergonomic Design

Kindle is designed for long-form reading, so it is as easy to hold and use as a book. Full-length, vertical page-turning buttons are located on both sides of Kindle, allowing customers to read and turn pages comfortably from any position. The page-turning buttons are located on both the right and left sides of Kindle, which allows both left and right-handed customers to hold, turn pages, and position Kindle with one hand.

Adjustable Text Size

Kindle has six adjustable font sizes to suit customers' varying reading preferences.

Personal Documents

Customers can take their personal documents with them on their Kindle. Customers and their contacts can e-mail Word documents and pictures directly to their unique and customizable Kindle e-mail address for $0.10 each. Kindle supports wireless delivery of unprotected Microsoft(R) Word, HTML, TXT, JPEG, GIF, PNG, and BMP files.

Comes Ready To Use

When customers order a Kindle, it arrives from Amazon.com ready to use. There is no software to load or set up. Customers are immediately ready to shop, purchase, download and read from Kindle.

Amazon is adding new book, periodical, and blog titles to the Kindle Store every day. Publishers and authors can submit their content and make it available to Kindle customers by using Amazon's new Digital Text Platform (DTP), a fast and easy self-publishing tool that lets anyone upload and sell their books in the Kindle Store. Sign up today for DTP at http://dtp.amazon.com.











Per Amazon.com 11/20/07: Kindle Availability
"Due to heavy customer demand, Kindle is temporarily sold out. Because we ship Kindles on a first-come, first-served basis, please ORDER NOW to reserve your place in line. See availability messaging above for estimated in-stock date."

How To Eat Your Competition Alive!

Copyright © 2006-2007 Dan Lok


One of the questions I get often is, "How do I deal with competition." Most people want to know how they can prevent competition or what steps they can take to overcome competition successfully.

These days, on the Internet, there are two sides of a coin.

It is so easy for a person to get into a market because it is simple to start a business in just about any niche.

There are low barriers to entry to most businesses, so competition is rampant. You may realize an opportunity and start making good money.



The chances are high someone else will see your success and try to mimic it.

So how do you deal with this? How do you protect yourself from copycats?

It's easy to have competitors.

In fact the more money you make the more competitors you will have.

You have to think faster than people can copy you, and you must develop what I call hidden advantages to dominate your niche.

Copycat "syndrome" as I like to call it is common.

You may be in a good niche, and some guy sees you are making good money, so he decides to copy your ideas. He comes up with a new product to compete with you.

People want to prevent this, but you can't prevent competitors.

You will always have competitors regardless of what you do. The more money you make the more competitors you'll have. It's just the way things work.

You can however, overcome any threats associated with competition. How?

Innovate faster than they others can copy your material. Develop hidden advantages.

That's the key to overcoming competition.

If you want to dominate your niche, you must have some hidden advantages that are hard to copy. Your competitors should not even know you have these advantages.

They may copy what you are doing, but they won't be able to copy your hidden advantages.

Many competitors will then fail because they are confused about what you are doing. Why? They won't understand the reasons behind what you are doing. They won't realize you have hidden advantages.

How can you make hidden advantages work for you? Let me give you some examples.

Let's take the internet guru business. I have many competitors, many new people coming in trying to be marketing gurus.

My secret? I'm not an internet guru. My specialty is website conversion. I teach people how to convert more visitors into paying customers. I niche. I don't claim to be the number one "internet marketing" guru. But I am the world's number one website conversion expert. That is a hidden expertise, a hidden advantage.

I was there first, found this niche first, so that gives me an advantage. When people come into my niche, when they want to compete, they are only reminding people of my success and experience.

People see my name everywhere that is a hidden advantage.

High name investors and entrepreneurs also endorse me. That is a hidden advantage. I have testimonials from high people in high places. Best-selling authors and multi-millionaires. That is a difficult hidden advantage to duplicate.

I give out free CD's, I combine online and off-line marketing techniques. These hidden techniques are hard to copy. Competitors won't see this, they won't know whether these techniques are working or not. I do things to confuse my competitors. This is also a hidden advantage.

My personality is also an advantage, a hidden advantage. My personality is impossible to duplicate. My experience and my ten years of experience in marketing aren't easy to copy.

Most newbies also don't have all the products I do. I have much more than an e-book for example. By the end of the year I'll also have 4 published books, and other offers worth $3,000 and more. I am established, and it is hard to compete with this.

My question is this... What are your hidden advantages? If you don't have hidden advantages you better come up with one or two very quickly. There must be something you have, something you posses, something difficult for your competitors to duplicate.

Once you have those hidden advantages, you don't have to worry about people coming into your niche and competing.

They say, "He is so established, so well-known I can't compete." So they move on. That is the barrier you want to create to discourage them. You want to make it difficult for them to complete.

Sit down and write down what your hidden advantages are, then work on building them. That is what you can do to crush your competition and discourage people from competing against you.


About The Author:
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. Click Here! and join Dan Lok's Insider Club: "You'll Get My Ultimate Money-Generating Gift Worth $1,165.95 - Absolutely FREE! Just Say 'Maybe' To A 30-Day Trial Membership In The Dan Lok's Insiders Club!"

Guerrilla Marketing and How It Can Work for You

© Kate Smalley

When most people think of marketing, they think of advertising.
But marketing is much broader than that. Marketing is everything
it takes to get your product or service into the hands of
buyers—from product development to product delivery.

Think of marketing as a continuous process, not a single event.
It typically begins with creating an identity for your business …
a name, logo, tagline, etc. It extends to product/service
creation, manufacturing, packaging, advertising, promotions,
sales, customer service, shipping and delivery. It can involve
any number of tools brochures, direct mail, websites, postcards,
press releases and print, radio and TV advertising.

Now that you understand these fundamentals of marketing, you’re
ready to engage in guerilla marketing warfare.

Guerrilla marketing is marketing that is unorthodox and often
revolutionary. Unlike traditional marketers, guerrilla marketers
throw out the rule book and apply creative, flexible strategies
to achieve results — rather than money. In a nut shell, guerrilla
marketing can help you work smarter, not harder. And it can save
you time and money.

Here’s a good example of guerrilla marketing: A new home security
business wanted to gain clients as quickly and cost-effectively
as possible in a market dominated by a well-established
competitor. The rivaling company offered basic service, but had
built a reputation for outstanding customer service.

To overcome this competitive challenge, the home security
business decided to offer a more comprehensive product and
included a 100-percent, money-back satisfaction guarantee. It
also offered free security seminars to neighborhood watch groups,
discounts for referrals and complimentary security audits to
customers who signed up for a time period. The new approach
worked like a charm. Within several months of opening, the
business received double the amount of customer sign-ups it had
originally anticipated.

Here are some simple ways you can you capitalize on guerrilla
marketing:

* Invest time, energy and creativity into marketing, instead
of money.
* Use a blend of marketing weapons, instead of a single tool.
* Carefully focus all of your marketing tactics, instead of
using a random approach.
* Tailor marketing messages to individuals, instead of groups.
* Focus on making long-term relationships, rather than sales.
* Form mutually-beneficial business partnerships.



For more information about guerrilla marketing, visit
http://www.gmarketing.com or contact Kate Smalley at 203-641-3739
or kms@connecticutsecretary.com.


Video of Jay Conrad Levinson, "The Father of Guerilla Marketing" - in Bucharest

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